E-business strategies

E-business strategies refer to the plans and actions taken by businesses to effectively use digital technologies to achieve their goals. There are different levels of e-business strategies, including operational, tactical, and strategic levels.

• Social Media Strategy
• Advertising Strategy
• Growth Strategy
• Entering New Markets

Types of Digital Content Revenue Models

• Fixed-fee sponsorships
• Subscriptions
• Cost-per-click advertising
• Affiliate marketing and sales

Examples of E-Business

• Amazon: Amazon is a leading online retailer that sells a wide variety of products, including books, electronics, clothing, and groceries.
• eBay: eBay is an online auction site where buyers and sellers can bid on a variety of items, including collectibles, cars, and real estate.
• Google: Google is a leading search engine that also offers a variety of e-business services, such as Google Shopping and Google Pay.

Strategic Positioning

Strategic positioning involves identifying the target market and creating a unique value proposition for the business. This involves understanding the customer needs and preferences and aligning the business operations to meet those needs.

Levels of E-business Strategies

1. The operational level involves the day-to-day activities of the business, such as managing the website and online transactions.